Teeth Whitening Cost London | From £199 Introductory | South Kensington

If you are looking into the cost of professional teeth whitening in London, transparency matters as much as price. At Cosmetic Dentistry Clinic in South Kensington (SW7), our home-whitening package is offered at a clear, fixed fee — with everything that is included, and anything charged separately, set out in writing before treatment begins. Whitening is regulated as a prescription dental procedure in the UK and is provided here only by GDC-registered dentists in our CQC-regulated clinic.

Teeth Whitening Fees in Detail

Our home-whitening package uses laboratory-fabricated custom trays and dentist-prescribed whitening gel, all delivered following a digital intra-oral scan. Pricing is single-tier and inclusive — you do not pay extra per shade lift, per top-up syringe within the package, or for the case.

Service	Standard Fee	Privilege Member Fee
Take-Home Whitening PackageDigital scan, custom trays, full gel course	£399	£199
New-Patient Introductory RateSubject to availability and clinical suitability	£199 (full package)
Clinical Assessment / New Patient Consultation	£95	£47.50
Periapical X-ray (only if clinically required)	£20	£10
Additional Gel Syringes (optional top-ups, after package)	price on request	price on request
Replacement Tray (if lost or damaged)	price on request	price on request

Fees are correct at time of publication and may be reviewed periodically. Introductory rate is subject to availability, clinical suitability after assessment, and cannot be combined with other offers. Final fee is confirmed in writing before treatment proceeds.

What Is Included in the Fee?

Why Whitening Is a Single-Tier Fee

Unlike extractions or implants, professional take-home whitening does not vary substantially in complexity from one healthy adult to another. The work involved — digital scan, custom tray fabrication, gel course, fitting appointment, and clinical supervision — is largely the same for each patient. We therefore offer a clear single fee for the package, rather than an open-ended estimate.

If you have specific issues that may affect outcome — such as tetracycline staining, fluorosis, dark internal discolouration of a non-vital tooth, or restorations on visible teeth — your dentist will discuss expectations honestly during your assessment. Composite bonding, veneers, and crowns do not whiten, so any front-tooth restorations may need to be replaced after whitening to match the new shade. Those treatments are quoted separately.

What Whitening Will — and Will Not — Do

Setting realistic expectations is a core part of valid informed consent. Tooth whitening can be highly effective for the right patient, but it is not a universal solution. After clinical assessment, your dentist will explain how whitening is likely to perform for you specifically. In general:

• It works well for: Generalised age-related yellowing, staining from coffee, tea, red wine, and dietary pigments on natural enamel.
• It works more variably for: Tetracycline staining, fluorosis, and grey discolouration — results may be limited and a longer course may be needed.
• It does not change the colour of: Composite bonding, veneers, crowns, or other restorations. A single dark non-vital tooth often needs different treatment (e.g. internal bleaching, considered separately).
• It cannot: Whiten teeth beyond their natural enamel limit. There is a biological maximum brightness that varies by individual.

We do not make absolute promises about specific shade outcomes. We do provide a clear, written treatment plan and discuss what is realistic for your case.

How You'll Receive Your Quote

Ways to Pay

Finance disclosure: Finance is provided by an FCA-authorised third-party lender and is subject to status. Cosmetic Dentistry Clinic is a credit broker, not a lender. Full terms are provided before you commit. Membership savings and introductory rates are not combinable with other promotional offers — see Membership terms for details.

Professional Whitening vs Over-the-Counter Products

It is worth understanding why professional whitening is priced differently from products sold in shops or online. This is both a clinical and a regulatory point:

• UK regulation: Under EU Council Directive 2011/84/EU (retained in UK law), only dentists may legally provide whitening gels with more than 0.1% hydrogen peroxide. Stronger, dentist-prescribed gels deliver more reliable results.
• Custom trays: Our trays are laboratory-fabricated from a digital scan of your teeth, ensuring a precise seal that keeps gel on the enamel and off the gums.
• Clinical oversight: A GDC-registered dentist supervises suitability, dose, duration, and aftercare — including managing any sensitivity that arises.
• Stronger evidence base: Professional take-home whitening with custom trays has strong long-term evidence; many over-the-counter strips and pens have limited active ingredient and patchy results.

A note on social-media whitening: Whitening offered by non-dentists — including in beauty salons or unregulated mobile services — is illegal in the UK and unsafe. The General Dental Council prosecutes those practising dentistry without registration. If in doubt, ask whether your provider is GDC-registered.

Risks We Discuss During Consent

Whitening is safe and well tolerated when supervised by a dentist, but, as with any treatment, there are recognised side effects we will discuss honestly before you proceed:

• Tooth sensitivity: The most common side effect. Usually mild and short-lived; managed by adjusting wear time, using desensitising agents, or pausing for a day or two.
• Gum irritation: Rare when trays are well-fitted; managed by trimming the tray, using less gel, or briefly pausing treatment.
• Uneven initial result: Teeth do not all lighten at the same rate; this typically evens out by the end of the course.
• Existing restorations: Will not whiten and may need to be replaced afterwards to match your new shade (quoted separately).
• Variable response: Tetracycline staining, fluorosis, or grey discolouration may respond less predictably.
• Not suitable during: Pregnancy and breastfeeding; for individuals under 18; or where there are untreated cavities, exposed root surfaces, or active gum disease.

Why Patients Choose Cosmetic Dentistry Clinic

Frequently Asked Questions About Cost

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