Privacy Policy | Cosmetic Dentistry Clinic London

Your privacy is important to us. This policy explains how Cosmetic Dentistry Clinic ("we", "our", "us") collects, uses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Practice Name: Cosmetic Dentistry Clinic
Address: 20 Old Brompton Road, South Kensington, London SW7 3DL
Phone: 020 7183 0755
Email: info@cosmeticdentistryclinic.co.uk
Registered with: The Care Quality Commission (CQC) and the Information Commissioner's Office (ICO)

What Information We Collect

We may collect and process the following categories of personal data:

• Identity data: Name, date of birth, gender
• Contact data: Address, email address, telephone number
• Health data: Medical and dental history, clinical notes, radiographs, photographs, and treatment records
• Financial data: Payment details, insurance information, finance applications
• Technical data: IP address, browser type, and usage data when you visit our website

How We Use Your Information

We use your personal data for the following purposes:

• To provide dental care and treatment
• To manage your appointments and communicate with you about your care
• To comply with our legal and regulatory obligations (including CQC and GDC requirements)
• To process payments and manage accounts
• To facilitate finance applications where applicable (we act as a credit broker, not a lender)
• To improve our services and website functionality

Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: Where you have given explicit consent (e.g., marketing communications)
• Contract: Where processing is necessary to provide the dental services you have requested
• Legal obligation: Where we are required to comply with regulatory obligations (e.g., maintaining dental records)
• Vital interests: In emergency medical situations
• Legitimate interests: Where processing is in our legitimate business interests and does not override your rights

Special Category Data

Health data is classified as special category data under UK GDPR. We process this data because it is necessary for the provision of health care and treatment, in accordance with Article 9(2)(h) of the UK GDPR. We maintain appropriate safeguards to protect this information.

Data Retention

We retain dental records for a minimum of 10 years after the last treatment (or until the patient reaches age 25, whichever is longer), in line with guidance from the British Dental Association and the GDC. Financial records are retained for 7 years as required by HMRC.

Data Sharing

We may share your personal data with:

• Dental laboratories (for the fabrication of dental restorations)
• Specialist dental practitioners (for referrals, with your consent)
• The NHS (where required by law)
• Regulatory bodies (CQC, GDC) where required
• Finance providers (where you apply for dental finance)
• Our IT service providers (who are bound by data processing agreements)

We will never sell your personal data to third parties.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (subject to legal retention requirements)
• Object to processing of your data
• Request restriction of processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at info@cosmeticdentistryclinic.co.uk or call 020 7183 0755.

Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic. You can manage your cookie preferences through your browser settings. For more details, please see our cookie information below.

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertising (only with your consent)

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encrypted data storage, secure access controls, staff training, and regular security reviews. Our clinical systems comply with NHS Digital security standards.

Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page. This policy was last updated in March 2026.